ROBIN WARSHAW

Writer | Ghostwriter

A Dangerous Display

May 5, 2014

Tags: cigarettes, tobacco products, corporate responsibility, Wawa, mini-marts, public health, tobacco marketing

I love Wawa. If you live outside the Mid-Atlantic region or a few towns in Florida, you have no idea what Iím talking about. Wawa is a chain of mini-marts, not the usual candidate for strong, positive feelings. Over 50 years, the company has built customer devotion in the Philadelphia area and is expanding beyond. Yet it is taking a marketing step that's disturbing from a public health standpoint and at odds with the image it built over decades. (Iíll get to that in a moment.)

Many things set Wawa apart from its grim counterparts like 7-Eleven. Wawa, which started life on a country dairy farm, (more…)